Matt Reeves was interviewed by Sci Fi Pi back in April, just after the Japanese premiere. He doesn't reveal anything new, but does seem to admit not having much involvement with the internet marketing:
Were you involved with Slusho and Tagruato stuff on the internet?
Well the Slusho stuff - there are a lot of really smart young people working at Bad Robot and those guys, we had conversations with them, and they were apprised of the situation and there were a couple of guys that put together some great stuff in particular that was parallel to what was going on. A lot of it was planned, but then they came up with this great crazy stuff.
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