Is there a new Star Trek ARG?

I get a lot of emails about movies, especially if they are J.J. Abrams related. One of the latest featured photos from some Star Trek "dance" parties taken by TheCobraSnake. I'm not much of a Trekkie, but I am a J.J. Abrams fan, so this looked like something I should check out ;)



Anyways, one of the first few photos I looked at had a weird URL written on it. It doesn't look natural (like it is photoshopped or something). Hmmm....



The address - http://0100001101100001.eu - takes you to a weird flash site with static and flashing images and weird sound.


I looked through the other Star Trek party photos, and found two other images with URL's in them:



The two other URL's I found - http://0100000101101100.eu and http://01001111.com, have very similar (or the same?) flash websites.

This could be a CobraSnake thing (gamejack?), but since the photos are Star Trek related, I was thinking it could be for a Star Trek ARG? Does anyone know anyting about this? I googled it, but wasn't able to find anything about it... Just in case, I started a new thread over at Unfiction if you want to investigate it further, or feel free to discuss it in the comments...